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Archive entry:
9789811052354 - Pierre-Yves Donze: Global Luxury - Book

Pierre-Yves Donze (?):

Global Luxury (?)

Delivery from: United Kingdom of Great Britain and Northern IrelandBook is in english languageNew book
ISBN:

9789811052354 (?) or 9811052352

, in english, Springer Verlag, Singapore, New
in-stock
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, aspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
Data from 06/03/2017 19:40h
ISBN (alternative notations): 981-10-5235-2, 978-981-10-5235-4
9789811052354 - Pierre-Yves Donze: Global Luxury: Organizational change and emerging markets in the luxury industry since the 1970s - Book

Pierre-Yves Donze (?):

Global Luxury: Organizational change and emerging markets in the luxury industry since the 1970s (?)

Delivery from: United States of AmericaThis book is a hardcover book not a paperbackNew book
ISBN:

9789811052354 (?) or 9811052352

, unknown language, Springer Singapore, hardcover, New
SGD 143.34 ($ 99.98)¹(without obligation)
In Stock, plus shipping
From Seller/Antiquarian
Global-Luxury~~Pierre-Yves-Donze, Global Luxury: Organizational change and emerging markets in the luxury industry since the 1970s, hardcover
seller comment:
new
Seller order number: 9789811052354
Platform order number BarnesAndNoble.com: bn-9789811052354
Category: Business>Marketing Strategies>Marketing Strategies
Data from 06/03/2017 19:40h
ISBN (alternative notations): 981-10-5235-2, 978-981-10-5235-4

9789811052354

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